Accurist Watches - A classic British first-rate

Accurist are a quintessential British watch brand, a 'timeless British classic', started in 1947 by Asher and Rebecca Loftus who felt that the U.K. Watch shop needed diversifying. They decided to produce and make high ability watches from Swiss components that looked good and performed well but would be competitively priced. The brand took off and became part of the nations consciousness straight through a series of advertisements broadcast during 'Saturday Night at the London Palladium', one of the most viewed television programs of its day.

Accurist watches became synonymous with vibrant 1960's fashion when they released a range called 'Old England'. But there was nothing primary about these new watches, they were brightly coloured, oversized contemporary time pieces that were seen on the wrists of key players in the astounding the 1960's fashion scene. The Beatles, Twiggy and Princess Anne were just a few of these celebrities that were seen to wear Accurist watches, enthralling millions of people worldwide to own one of these approved Accurist watches.

Accurist did not stop there. In the 1970's, after the invention of digital quartz technology they created a range of Lcd digital quartz watches that were so contemporary they became the valid watch for pilots of the newly launched Concorde aircraft.

Accurist Watches - A classic British first-rate

You may have recently seen an advertisement on television for Accurist watches featuring the legendary John Cleese finding rather youthful. It is a rework of an multi award winning advert (including the prestigious Palm d'Or Advertising Award) that was released in the 1970's. The now famed 'accu-ankle, accu-wrist' sketch has been relaunched to give new viewers a opening to enjoy this great ad.

The list of Accurist's world firsts goes on...they became the first ever sponsors of British Telecom's speaking clock which has received over 3 billion calls since 1986, causing them to characterize Accurist Watches as 'the appropriate by which all watches are set'. They were the first watch brand to receive the National association of Goldsmiths Award of Excellence, in recognition of their manifold contributions to the watch industry. In 1993 the Royal Observatory at Greenwich was renovated. In 1884 this observatory was designated as 0 degrees longitude manufacture it the beginning point for every global day. Accurist are the first and only watch brand to be linked with this historical observatory. They provided it with a new atomic clock, an exceptionally correct form of timekeeping, which officially records the time in the world. It was the clock that all the Tv cameras were pointed at when 1999 gave way for the new millennium.

Accurist also have a strong commitment to their customers, in 2001 this earned them someone else prestigious award, the customer service Award at the Uk Jewellery award ceremony. The Accurist brand is in the operate of a young, dynamic and transmit mental supervision team which will mean even more great things for the brand in upcoming years.

Accurist have a prestige for designing and creating world class watches, if you look at their collection you will see why. Accurist have won manifold awards for innovation and customer service, manufacture the brand a always in vogue British first-rate - the appropriate by which all watches are set.

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